Jordan

Sneakerheads buy Jordans but are scared to scuff them up.

We wanted to remind people that Jordans competitive edge is still alive and to start playing in them again.

For the next Jordan releases, we made sneakerheads compete for the new pair through the Jordan Combine.

Manifesto

Out of home executions tease The Jordan Combine

Installations around the city promote competition

To build hype among our target, Jordan's Instagram will feature
famous sneakerheads with the new Jordan releases blurred out.

Sneakerheads looking for the next release are directed towards an invitation to
compete for limited edition Jordans at The Jordan Combine.

Direct Mailer Invitation

Promotional Packaging

On the day of The Jordan Combine, sneakerheads will compete in events such as
the 40-yard dash, vertical jump, etc.

Copywriter: Will Aebi