Sam Adams, the official beer of the Boston Red Sox, has partnered with David Ortiz to create an opening day spot to promote both Wicked Easy beer and a sweepstakes to “Win a day with Big Papi” in Boston.
The concept is simple: Your Cousin and Big Papi mess around the empty stadium together…and become unlikely friends. Who knew a superstar athlete and middle-aged burnout would bond?
That’s the magic of beer.
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